Perilunes
The missing step.
You built the thing.
We'll find the people who need it.
Perilunes finds your customers, reaches out to them, and learns from every conversation to help you find the next ones.
Private beta · Free for now
You built something.
There has never been a better time to build a company.
AI can turn an idea into a working product in days. One person can now build what once took a team.
And yet…
Building got easier.
Finding your people didn't.
Who needs this?
Who will pay for it?
Why now?
Who should I talk to?
What do I say?
What happens when they reply?
What did we learn?
The missing step.
Find the people who need what you built.
Tell Perilunes what you've built. We'll work backwards, from the product to the customer.
- ThousandsCompanies in reachEverything the market could contain.
- HundredsMarketThe ones your product is even about.
- DozensFitThe ones shaped like a customer.
- A fewNowThe ones where something just changed.
We don't find leads.
We find reasons to talk.
Anyone can hand you a list of companies that might buy.
The useful question is why you should talk to this one today.
- Raised
- Hiring
- Launched
- Expanding
- New market
- New problem
- Asking for a solution
Companies don't buy because they exist.
They buy because something happened.
This is what comes back.
Not a row in a spreadsheet. A company, a moment, a person, and the reason.
Acme
acme.com · B2B SaaS · 18 employees
Why now
Acme is standing up its first outbound motion while expanding into the market you already sell to. The team to run it doesn't exist yet.
Matches your buyer
Has the problem now
Scored separately, on purpose. A company that matches your buyer perfectly but has nothing going on is not a lead, and averaging the two into one number is how that gets hidden.
What changed
- Raised $2.1M seed, six weeks ago
- Hiring their first sales team
- Entering the US market
Stage
Evaluating solutions4/5
In their words
“We closed the round on the promise of getting into the US this year and honestly nobody here has done outbound before. Trying to work out whether we hire an SDR or find something that does the finding for us.”
Decision maker
Sarah Okonjo
Founder & CEO
Wrote the post. Signs the cheque.
Why we think they need you
They have money, a deadline, and no one to run the motion — and they said so themselves rather than us inferring it. You sell the thing that removes the hire they are hesitating over. The opening line writes itself, because she already wrote it.
Find. Reach. Learn. Improve.
Four movements, and the last one feeds the first. You can read, argue with and override every stage of it.
- Find
- Reach
- Learn
- Improve
- Find
- 01
Understand what you built
You describe it once, in a paragraph. What comes back is a buyer profile you can argue with — not a filter you can't see.
- 02
Find who needs it now
The companies your product is about, narrowed to the ones where something just changed. Fit and timing are scored separately, so a perfect match with nothing happening never poses as a hot lead.
- 03
Find the person, and the reason
The individual who owns the problem and can decide — and the thing they said that makes today the day to write.
- 04
Reach them
Researched, drafted, and sent slowly from a domain you own. You approve every message before it goes.
- 05
Learn what happened
Who replied and who didn't. What they objected to. Which words you keep rewriting. All of it written down rather than remembered.
- 06
Do it better next time
Those lessons go into the next hunt and the next draft. The loop closes, and the next pass starts further along than the last.
We don't stop at a list.
We reach them.
Perilunes researches the company, finds the reason to write, drafts the message, sends it slowly from a domain you own, follows up when it should, and watches for the reply.
The email isn't the product.
The conversation is.
- 01Research
Read the company, not the homepage.
- 02Reason
Name the signal the message will rest on.
- 03Draft
One email worth answering.
- 04Approve
You. Every time.
- 05Send
Slowly, from a domain you own.
- 06Reply
Sorted, sequences stopped, answers drafted.
Everyone automated the writing.
That was the wrong half.
The hard part was never producing another cold email. It is knowing who deserves one, why they might care, and what to do with what happens next.
Your outbound shouldn't reset every Monday.
Most of it does. Every campaign opens on a blank page, and whatever last month taught you is gone with it.
Perilunes writes it down instead.
- 01Angles that worked
The framing that got answered, and how many times it has held up.
- 02Angles that didn't
So the same dead opener doesn't come back in six weeks.
- 03Answers to objections
The reply you wrote once, ready the ninth time it comes up.
- 04What these buyers care about
Learned from the people who actually answered, not assumed.
- 05The edits you keep making
The word you always cut. Fix it enough times and it stops appearing.
Every entry carries the evidence it came from and a count of how often it has held up. You can read it, correct it, or throw it out.
And so a result means something
One email, held still across a whole list, is the only way a reply rate is a number rather than a feeling. Rewrite it and the new version is measured against the old one — across time, honestly, on your own list.
Every conversation
makes the next one better.
We learned this the hard way.
4,378
cold emails sent.
Every one personalised.
0
replies.
We could have written more.
Instead, we asked a better question.
What if we were talking to the wrong people?
That question became Perilunes.
We didn't build it to send more email. We built it to find the right people, reach them, learn what happened, and be better at it the next time.
78%
Of 363 real contacts, 78% had no usable first name. Most “personalisation” is a mail-merge failing quietly, and a sentence lifted off a homepage. Your prospect has seen forty of them before lunch.
AI made building cheap.
One person can now build what once required a team.
But the world still doesn't know you built it.
There's a new bottleneck.
Distribution.
When everyone can build,
the advantage moves to whoever can find customers.
perilune · noun
A perilune is the point in an orbit closest to the moon.
We named ourselves after that moment.
The moment you're closer than you've ever been.
- The product is real.
- The opportunity is real.
- The customers are out there.
But you're not there yet.
There is one missing step.
Finding the people who make it real.
You're closer than you think.
You built something worth selling.
We'll help you find the people worth selling it to.
Private beta · Free for now
Perilunes
The missing step.